Design
FinTech Brand Identity
Complete brand identity design for a Singapore-based FinTech startup. Logo, color system, typography, UI component library, marketing collateral, and comprehensive brand guidelines.
FigmaBrand DesignUI/UXStyle GuideIllustration
⚡The Challenge
“We had a great product but looked like a college project. Investors weren't taking us seriously, and our app felt inconsistent across every touchpoint.”
— Amanda W., Founder, FinTech Startup, Singapore
💡Our Solution
We designed a complete brand identity system — from logo to UI components — that positioned them as a premium, trustworthy fintech player.
🔧Key Features
Logo & wordmark design (3 concepts)
Color system with accessibility compliance
Typography hierarchy
UI component library (50+ components)
Marketing templates (social/email/pitch)
Brand guidelines document (40 pages)
Icon set (80+ custom icons)
Pitch deck redesign
📊Results
Series A
Funded 3 Months After Rebrand
60%
Increase in App Signups
2x
Brand Recognition Score
12
Consistent Touchpoints
🛠Tech Stack
FigmaIllustratorAfter EffectsStorybookReactTailwind CSSChromaticZeplin
“Investors literally said our brand looks 10x more professional now. We closed our round 2 months early.”
A
Amanda W.
Amanda W., Founder, FinTech Startup, Singapore
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